THE RÉFLEXIONS PROGRAMME
More than an iconic range of champagnes born with R.010 from the 2010 harvest, the Réflexion range expresses the annual reflection of our Cellar Master, Dominique Demarville, in his creative quest for excellence. Freshness, purity, depth, and intensity are the watchwords of Réflexion cuvées expressing the individuality of a same harvest and reflecting on what makes the terroir unique.
Today, Lallier takes this concept a step further with the launch of its Réflexions Programme, which sees ambassadors the world over share their “Réflexions” on nature as a source of inspiration and on its role in their craft.
As part of this inaugural Programme, Lallier has invited three craftspeople whose ethos and values echo the brand’s philosophy: Grégory Marchand, a Michelin-starred French chef at Frenchie restaurant in Paris; Sophie Sellu, a London-based woodworker who crafts exclusively with storm fallen, sustainably sourced and reclaimed timber, and Marie Lefebvre, a French-born, Berlin-based perfumer and genuine scent explorer. They joined forces with Dominique Demarville, with a view to creating something unique together.
The aim is to reveal Réflexion’s latest flagship cuvée, R.020, which expresses the character of the year 2020. The ambassadors, shared their craftsman thoughts and skills to create a work around R.020, highlighting its essence during a unique tasting experience which will be unveiled the 10th of October. The exclusive creation of each ambassador will be also available for individual experience for a limited time from October.
Lallier is a humanist House. The Réflexions Programme embodies our sincere respect toward nature, to the individuals working with it, and to the champagne that results from this ongoing collaboration.
This programme also symbolizes our commitment to passing on our heritage and savoir-faire to future generations, while cultivating reflections on the champagne of tomorrow.
Nature feeds our creative power. Authentic, one of a kind, it is our inexhaustible source of inspiration. Ever-changing, it guides the “Réflexions” of our craftsmen. Thanks to its creative power, it ceaselessly offers us new perspectives.
Encounters pave the way toward inspiration. Connections arouse emotions to create a wholly unique energy. By reflecting together, we develop new visions and ideas to bring out the distinctive character of each of our terroir through quality champagnes.
For over a century, our Lallier champagnes have accompanied discussions both great and small, from official ceremonies to intimate moments. Among the clinking glasses, the dishes that they enhance, and the passionate minds engaged in debate, our champagnes bear witness to human nature revealing itself.
The Lallier philosophy resonates with the creative values of craftsmen beyond our borders, their unique relationship with nature, and their ability to reveal its essence. These craftsmen have become our ambassadors for the launch of the Réflexions programme. They ambassadors gathered in Aÿ, the birthplace of Lallier in the heart of the Champagne region, to discover the Lallier terroir and philosophy. From the cellars and vineyards to the production site in Oger, they were able to discover the brand’s many facets and individuals working behind the scenes Vineyard Manager Mathieu Pingret, Wine & vineyard Director Cyrille Diniz, and QHSE Manager and Enologist Camille Seite, who work daily alongside Dominique, each presented our ambassadors with their expertise, professional passion, and inspirations from nature. By cultivating individuality and personal expression, this team has explored and discovered new ways to offer nature the most discerning and thoughtful attention possible, all in an aim to reveal its essence uniquely and authentically.
And so, the first chapter of Réflexions begins with both local and international community that will grow ever more inspired each day.
Dominique Demarville is the Cellar Master and General Manager at Lallier. For him, “Réflexion is the most exciting and most demanding blend that we produce each year.”
“It has been a pleasure and honor to welcome such talented craftsmen at Lallier, and the creative process has been a genuine source of inspiration for me. Seeing how Sophie, Marie, and Grégory work and incorporate nature into their professions has been a wonderful way to reflect on the work that our teams perform collectively in the vineyards.”
Grégory Marchand is a Michelin-starred French chef, confirmed locavore, and renowned entrepreneur. Much like Lallier, he creates moments of meeting and sharing, which, for him, involves developing unique dishes with seasonal products.
“Nature is an infinite source of inspiration. It is constantly evolving. It reacts differently to every human intervention. My ongoing challenge is to adapt my recipes to nature and not the other way around.”
Woodworker Sophie Sellu crafts with the material in its raw state in a continual quest for purity. She has been creating unique pieces under the name Grain & Knot since 2013. Like Lallier, she extracts the most refined expression out of her medium.
“By meeting craftsmen who share my values, namely, a connection with and profound respect for nature, I have been able to open a new chapter in my work. We fed into each other’s feelings, emotions, and inspirations to create a communal work of art, and it was very exciting.”
Creator of emotions, Marie Le Febvre is a perfumer who explores new olfactory frontiers and awakens the senses. Nature, for her, is a source of vivid emotion, not unlike the emotion that Lallier allows to sparkle through its wines.
“When I arrived in Aÿ and discovered the vineyards, the first smell that I noticed was the rich, wet, mossy, dark, authentic, living scent of the soil! My work is based on fragrance, so I really enjoyed developing the olfactory element of our co-creation.”
The international programme, Réflexions – which will also occur in the United States, Italy, and Switzerland – will begin during an exclusive launch event in Paris this October. The event will see the ambassadors join Cellar Master Dominique Demarville once more to reveal their common creation and the new iteration of the Réflexion range, R.020, which will be available on selected markets from fall 2023.
The Programme follows the three fundamental principles: Committed Craftsmanship, Creative Nature, and Inspiring Togetherness. Based on these tenets, the Réflexions Programme will be enhanced each year with the arrival of new ambassadors, all defined by a close relationship with nature, and an ability to reveal and exalt its essence in their work.